New Balance ‘Rubix’
Animation and Posters
Studio MM approached me to help create some animations and posters for New Balance’s new ‘Rubix’ shoe.
Developed around the idea of ‘Hard’ and ‘Soft’ soles, angled to your foot, with the velodrome the main component of the animation, along with Studio MM’s creative direction, I worked on all parts of the process from look development, texturing, lighting, animation and compositing, plus, modelling the track itself, with text layouts provided by Studio MM and the base sole model from New Balance, which was sculpted into a full shoe and textured by Jon Botros.
Client - New Balance
Studio - Studio MM
Creative Directors - Matt Curtis and Madeleine Penny
3D Design, animation and compositing - James Brocklebank
Modeller - Jon Botros