James Brocklebank
Motion Design & Direction
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New Balance COMING SOON

COMPUTER GAME LOAD MOVIES

Linking up with the guys at Spov to work on the load movies and some in-game screens for the next installment of the massive franchise that is Call of Duty. This is an edit of all the screen graphics work done by all the 2025 team at Spov.

New Balance ‘Rubix’

Animation and Posters

Studio MM approached me to help create some animations and posters for New Balance’s new ‘Rubix’ shoe.
Developed around the idea of ‘Hard’ and ‘Soft’ soles, angled to your foot, with the velodrome the main component of the animation, along with Studio MM’s creative direction, I worked on all parts of the process from look development, texturing, lighting, animation and compositing, plus, modelling the track itself, with text layouts provided by Studio MM and the base sole model from New Balance, which was sculpted into a full shoe and textured by Jon Botros.

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Look Development

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Client - New Balance
Studio - Studio MM
Creative Directors - Matt Curtis and Madeleine Penny
3D Design, animation and compositing - James Brocklebank
Modeller - Jon Botros