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Apple

Apple Inc.

Peak Performance

 

Apple work at the vanguard of creativity. They partnered with Tomorrow Bureau
to develop an original artwork designed to propel the creative practice forward to new levels of complexity and detail.
Working collaboratively, we created a concept that reflected their boundary-pushing ambitions, by combining speculative industrial design with fantastical environments and complex simulations.
The artwork was used by Apple to communicate themes of technical performance when launching their new Mac Studio desktop computer.
I worked on all of the animation and compositing, Tomorrow Bureau handled art direction and simulations.

 

Client: Apple
Studio: Tomorrow Bureau
Animation and Compositing: James Brocklebank