Zeiss
Visual Identity
Working directly with the CinCraft division at Zeiss to develop a brand identity to launch their new VFX camera tracking products.
Creating a visual language that could be utilised for several key visuals and product shots to be rolled out across social platforms, websites, brand guides and product manuals.
This case study hopes to encapsulate the variety and scale of the design exploration process.
Client: Zeiss
Art Direction: James Brocklebank
Additional Design: Jim Greenslade
Audio - Illum Sphere “Thousand Yard Stare”