Adidas ‘4D’
Digital Campaign
Working with The Midnight Club to help promote the release of the new 4D trainer, with it’s state of the art, 3D printed, lattice sole, a shoe ‘Born From Liquid.’
I handled all the tech content, from 3D fluid simulations, through to editing and compositing the final films, as well as providing fluid imagery for print, digital and in-store artwork for their flagship Oxford St store.
Above is a process reel put together by me, of all the R+D I produced, alot of which was used in the final films/stills campaign.
Studio: The Midnight Club
Design, animation, simulation and edits: James Brocklebank