CCTV

TV Channel Idents

With around 1.3 billion viewers CCTV is one of the most watched TV channels across the globe, and Art&Graft were asked to deliver a full rebrand for their hugely popular children’s channel, CCTV Kids.
Whilst the job included the delivery of a multitude of assets, I worked primarily on the 60 sec promo, building, animating and compositing various 3D, 2D and live action characters and elements.
https://artandgraft.com/project/cctv-rebrand
To see the rest of the work from the rebrand campaign, take a look at Art & Graft’s website.
The campaign won a Promax Gold award for Best Animation and a Motionographer Motion Award for Best Rebrand.