James Brocklebank
Motion Design & Direction

New Balance

New Balance ‘Rubix’

Animation and Posters

Studio MM approached me to help create some animations and posters for New Balance’s new ‘Rubix’ shoe.
Developed around the idea of ‘Hard’ and ‘Soft’ soles, angled to your foot, with the velodrome the main component of the animation, along with Studio MM’s creative direction, I worked on all parts of the process; from look development, texturing, lighting, animation and compositing, plus, modelling the track itself.


Please click on the images below to expand the frame to full screen.

Look Development


Client - New Balance
Studio - Studio MM
3D Design, animation and compositing - James Brocklebank
Modeller - Jon Botros